Reason #6: It takes a village to get to the prize

ASUS

WunderThompson assembled a team from their vast network to win the global ASUS business.

I was a creative consultant from 2013 – 2018. In those 5.5 years, I was fortunate enough to have worked with a lot of agency partners and personal clients alike. But I think my greatest honour was when WunderThompson APAC (Singapore) contracted me to go to Taipei for 14+ days in order to win the tech innovator for their network. Specialists were flown in from New York, Dusseldorf, Japan, Hong Kong and myself (as the creative lead).

Problem: ASUS’ chairman Jonney Shih saw himself as a creative rather than an engineer and he wanted to work directly with creative and strategy to see if our visions would align. It was an exciting endevour.

Solution: ASUS wanted to tap into the celebrity fame of a new movie superhero (initially Benedict Cumberbatch) to represent their brand. We helped ASUS understand how the character would fit into their brand ethos. It took a further 3 months after that initial fortnight in Taiwan and a change to Wonder Woman’s Gal Gadot but WundermanThompson secured the partnership.

I included this because I am proud to know my role made a difference with my long-standing WPP partner.

Here is the ad. (I was not involved in the actual London production.)